ATELIER

Some projects require special attention to craft a unique look perfectly suited to that story. RAW is uniquely positioned to provide our clients a new service we call 'Tailored Looks' combining Modified Lenses + Custom LUT + Bespoke Finish to deliver a signature style.

Tailoring begins by exploring the Finish — imagining the end goal then initiating a conversation with our finishing and onset colourists, optical department and rental team to isolate what aspects of the Finished Look we'll accomplish in Post (e.g. dialed film grain, flare and halation), in camera (e.g. dialed noise and LUTs) and through the lens (e.g. lens mods and filter choice). Only a few rental houses in the world can modify lenses like RAW; fewer still can balance all the elements of the visual chain to craft a signature Tailored Look.